Wristbands

I think Bernays is really on to something here, as are the people who created these wristbands. Some very intelligent marketing manager is understanding the group psychology of why people give to charity. I think these wristbands have a lot to do with people wanting to say "look at me, I gave money, I have the wristband to prove it." I think being charitable is very "in" and those who give not only want to do a good thing, but they want people to know that they've done a good thing. Kids and teens all over the country are wearing what are essentially rubber bands around their wrists. Why? It's cool. Charity in any form is a wonderful act of kindness, but when it results in a fashion statement, I become less and less impressed.