Corp. Transparency

I would rate Bernay's quote with at least a 9 if not a 10. I believe it's the best policy to set out being an open and honest company in order to retain customers who are loyal and beneficial to the company. If a company starts out "hiding" things, it only leaves room for rumors or even damaging truths to be found out or sought after. Then, as the quote states, this things tend to tarnish and hurt a company to the point where they may not rebound, especially if the customer's loyalty has been threatened.