Monday, October 22, 2007

Corporate Transparency

Bernays justification for corporate transparency would be a perfect 10 for me. The reasoning behind this is my own personal experience in the past 6 months with stocks. I have watched recently purchased stocks fluctuate up and down over the last 6 months based off of rumor and false light. I feel that Bernays hit the nail on the head with his interpretation that corporations walk a very fine line between complete openness and transparency and complete and total secrecy. When the secrecy occurs inside a company, anyone can say anything and it will directly affect the company's shares.
On a social note, if something is being said about someone that is false, and that person does nothing to dissuade or deny the allegations from being continued, then that person's "stock" will also decline. Stock in this situation being credibility, loyalty, honor, or respect. So you can pretty much take Bernays argument against corporate secrecy and parallel it to any social situation.

md

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