Bernays writes, "A single false rumor at a critical moment may drive down the price of a corporation's stock, causing a loss of millions to stockholders. An air of secrecy or mystery about a corporation's financial dealings may breed a general suspicion capable of acting as an invisible drag on the company's whole dealings with the public."On a scale from 0 to 10, rate Bernays' justification for corporate transparency; 10 is highly persuasive.
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