Wednesday, October 17, 2007

Flip Flops

To change the worldview of any group of college students anywhere in the United States would be difficult, if not impossible. Lippmann spoke in his book about propaganda being met with consternation and objection. The message that the AOA would be trying to send would be in direct violation of what EVERY college student in America is all about...looking like they don't care what they look like. I sell several different types of quality made leather flip flops. The bottom line is, 99% of other demographics(other than college students) would not be caught dead in a 50 dollar leather flip flop, much less a flip flop that cost $5 at Old Navy. The point is that ANY message being delivered by the AOA or any other organization would be met with hostility and indifference after that. There are some messages that, no matter how helpful, will never achieve change in a particular group's M.O.

matt

1 comment:

Proffer5 said...

It is a challenge but change in fashion is accomplished every day, right?