Corporate Public Relations

I give this is complete ten. The two largest examples to back Bernay's point are the Tylenol cyanide scare and the Exxon-Mobil Valdez oil spill. Tylenol came forth and explained to the public the crisis, apologized, recalled the products, and profited from an increase in sales eventually. However, Exxon hid the severity of the oil spill crisis and tried to cover it up appearing callous and uncaring. Their stock price dropped tremendously, and there was a large public outcry that did nothing but tarnish their image even more. Bernay is completely correct in his assessment on how people view corporations, and corporations partake in more "truth telling" today because of it. In our society, it is even more vital they are quick with a response because of how fast information travels.