Wristband Attribute

I think we can attribute the start of a new wave of strategic thinking to the charitable wristbands. Old fashion ways of fundraising for charities still work somewhat, such as the containers that sit at the front of registers at grocery and retail stores that has the advertisement around the containers. Group psychology understood that this would be successful because it would capture different people in different ways. Some people may feel guilty if they got a hand full of change from their purchase and didn’t put anything towards the charity that sat right before them. Or some people would look at it as why not give the change; might as well give to a good cause. But as times change and people change, so does the approach to fundraising. Bernay’s argument is undoubtedly notable because in order for a PR counsel to be successful and effective; they would have to be able to adapt to the changes that take place over time and can formulate new and strategic ways to sway the public at large and keep them involved with supporting charities. Charitable wristbands were a great strategy because it targeted a Public that is into fashion and that likes to be recognized for their good deeds. Although, there are several good citizens that just support from the goodness of their heart, a lot of people naturally tend to give more when they get something in return or something they can show for it. Right around the time wristbands became a great success, people started putting different color ribbons on their vehicles to show different charities that they support which was also strategic. Obviously wristbands are not as popular as they used to be, but PR counsels can play off that strategy to create new creative ideas that will continue to move and sway the public for those purposes.