Wednesday, October 24, 2007

Corporate Transparency

I give Bernay’s justification for corporate transparency a 9, especially today. In the past few years we have seen many corporations lose millions of stockholders and money from not handling a negative situation positively. When something within a corporation goes wrong the company should attempt to ensure that they maintain their goodwill. Goodwill and is an intangible asset and can help a corporation going through a tough time get through it. Goodwill is most defiantly not built though secrecy which is why a corporations dealings should be visible and offer nothing to hide

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