flip flops

I think they should focus on physical representation of how the flip flops could actually harm an individual. Because most college students has to see something to believe it, they would need to bring in people that have been directly harmed by wearing them, preferrably college students so they can relate better. If they have the actual people speaking to them and showing them the harm they have suffered face to face, it would be more effective than representatives of the company speaking on behalf of others.