Flip Flops

Convincing university students to stop doing something that they practice so commonly is a very hard feat. A way to go about doing this would be to have a story in the school newspaper about the dangers of wearing flip flops everyday and suggest alternative options for foot protection. If there was a way to get a corporate sponsor of a popular shoe brand to give a discount coupon for new shoes along with the story, the students would be more interested in what the story has to say. Stories about personal health are always important, but college students are the kind of people who say "this doesn't affect me yet, so I am not going to worry about it until it does." The AOA will have a difficult time convincing them to stop wearing flip flops unless they can create a picture that the students can identify with. The only way they will inherit and adopt the message is if they think it will adversely effect them specifically. Getting a local celebrity or person of interest to endorse the AOA's viewpoint will also help them in getting the word out to students who could be at risk by wearing the flip flops everyday.