Sunday, October 7, 2007

Bernays and Lippmann

After reading these quotes by Bernays, I can see that there are some similarities between both Bernays and Lippmann. I feel that they both believe that our thoughts and opinions are formed, in part, by what we see and hear from people of power, mostly people we do not personally know. We look towards opinion leaders for guidance and stability in our morals and principles. I also believe they both have similar ideas when it comes to why we use opinion leaders to help govern our lives. It is impossible to know or obtain information about everything in our world. And it is much easier to look to the experts and opinion leaders for knowledge in order help form our opinions. However, I also agree with the post below. I feel that while Bernays seems to argue that we fully accept any and all information that is given to us, Lippmann argues that, even when information is given by a credible source, we are likely to refute the information if it goes against our set of norms and values.


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