I definitely believe and agree that the masses are swayed by "wearable" messages. I think something such as a wristband is very noticeable and highly recognizable. They automatically catch the public's eye and even moreso when they are a bright color. For instance, most would know when they see a yellow band that it is attribute to Lance Armstrong, or a pink one to Breastcancer Awareness. It is a very infallible trend and way to get others involved. It is also a way to wear and show what you support. For the most part, a portion of the proceeds from purchasing these bands go to support the cause, so why not? You are providing for the community and making a statement at the same time.