Bernays and Lippmann

Edward Bernays and Walter Lippmann have similar views when talking about how people think and react to certain situations. Bernays' "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of..." follows closely to Lippmanns' "The makes of a code fix upon certain typical situations, and then by some form of reasoning or intuition, deduce the kind of behavior which would produce the aim they acknowledge. The rules apply where they apply." (79) What they both are saying is our belief systems and ways of thought come from places and circumstances that most people have never experienced directly. We have to live according to processes and social standards set by people we never knew and must adapt to these constructs to "not upset the herd."