When Bernays wrote "Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore," he may have seen women as representing life inside the home and family while men's public life represented life outside the home and beyond the family (i.e. work, social groups, etc.). Women took care of maintaining the household and raising the children while men were the primary wage earners, were generally responsible for paying bills, were often the primary rule maker for the household, and were generally seen as the representative of the family unit in social concerns as can be seen in their title as 'head of house.' Men could also have more of a life away from the family as their career was seen as another responsibility they had to attend to. However, in the 21st century, men and women often do not have these defined in-household and out-of-household roles. They both can feel the pressure to manage both a home life and a work or social life (although many times women feel this pressure more than men). Rather than focusing on the stereotypical roles that were nonetheless relevant at the time Bernays made his statement, we can revise his statement to more reflect today's lifestyles: "Peoples' concerns about their family life are not just private affairs seperate from their idealized views of the world. Their families' needs will combine with other broader social and political ideals to influence how they respond to different messages."