Carnegie's advice

Those people today, in the 21st century, seeking success in business should definitely read Dale Carnegie's book. The rules in which he asks those to follow still hold true today. "The customer is always right" is a saying that you costantly hear in business and it encompases two of Carnegie's rules which say, "Don't criticize, condemn or complain," and "Give people a feeling of importance." A 21st century business person may not believe that in today's society that consumers can be sold things simply by arousing their desires, however those who understand this concept and run with it are those who will be successful. With an on-the-go society, we as consumers don't have time figure out what we're looking for in a product; we need businesses to dig deep into our souls and find those desires and reach out to us through them. Digging into our emotions and touching on our desires is the key to success in today's cluttered world.