Loyalty beyond reason has the potential to be incredibly profitable for a company willing to adapt its principles. The way to get customers that will be loyal beyond reason is to offer them products that will satisfy their hierarchy of needs as presented by Maslow. Companies will be significanlty more productive if they can somehow tune in with a consumer base that will stick with them through thick and thin because they believe in them and their products.
Companies must be able to build a repport with customers based on solving more than one problem they have. This is also true for cults. The cult offers need fulfillment that the person can't satisfy by themselves. If the person feels that the cult can satisfy them in many aspects of their being, they will be loyal to it beyond any reasonable measure. If you can arouse their desires with what you offer (both in products and cult activities) you will be able to satisfy them and have built a truly loyal consumer.
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