Picture Shows

Bernays statement towards motion pictures is true now more than ever. Back in 1928 when he stated this, he probably did not realize how almost 80 years later his idea would still be correct. When you go into a movie theater, all that is around you are advertisements. You see Coca-Cola and Pepsi signs everywhere along with the posters for other movies that are not out yet. When you sit down in your seat to watch the movie, the previews for upcoming movies are made to stick in your mind so that when they come out, you'll remember you wanted to see it. Oh, and please let's go so far as to discuss a movie such as any recent James Bond film where all he drives are BMW's or the new Ford sports car. It's all about product placement. Movies are a great tool to use to reach the masses. Millions of people go see movies as soon as they come out in theaters. If your movie has an important message or you would like to change the audience's opinion about a situation, what better way to do it than a movie. A motion picture lasts forever. As far as exaggerating broad popular tendencies, movies these days are all starting have the same layout. I agree with one of the other posts for this topic that ever since 9/11 there has been an increase in the war movies that have come out. Currently, it does not seem like there are any new ideas floating around towards movies. They either all are a love story and have a happy ending or they are about war in the middle east. It has become a repetitive cycle and needs to be broken.