I completely agree with the assessment of film in America by Bernays. However, I do not believe "the greatest unconscious carrier of propaganda" really relates well to the "documentaries" of Michael Moore. I feel like movies such as his pose an obvious meaning, and anybody watching them is much more consciously aware of his propaganda filled films. On the other hand, I believe Bernays relates much closer to certain cultural aspects in film like smoking cigarettes and even buying a certain car, and these are more likely to be viewed as "normal" in the viewer's mind. Its not these subtle product placements that are sometimes hard to view, but occasionally there are certain themes like shopping on Black Friday in the movies that affect the unconscious mind much more.