I think this statement made by Bernays is extremely true-both back in 1928 when it was written and especially today. Movies are being used much more often today as advertising, especially because of zipping and zapping with TiVos and other devices that allow consumers to skip commercials and advertisements more often. Product placement is very prominent as well. It is not just advertisements that are being shown and influential in movies but other ideas in general that influence the way that people think. They also change people's views on things-take Michael Moore's documentaries for example. Think about how most movies reflect things that happen just a year or two before the movies are released.