Strategy

Impeccable example of sheer propaganda, this clip of Lowell Thomas was beautifully constructed to address all needs and concerns of it's viewers and patrons. Starting off by explaining how successful we, as a nation, have already been at war by "crushing Germany", but our nation cannot stop now. Getting a little more personal, the speaker explains the effort of our fellow countryman in New Jersey who built thousands of unmanned fighter planes. Strategically, Mr. Thomas next goes into the benefits and possible pay that each man who signs up, tapping into the need for survival for some and desire for a better way of life for others. Signing off with, "Stay in the Fight!" Mr. Thomas finally says what he wanted to say the entire clip. He mumbled a small phrase afterwords, but the point was to stay in the fight. This clip provided extra support to those who were still in the fight, an inlet for those not yet in the fight, and united those not willing to fight with brief patriotism for our nation. Everything excellent propaganda needs.