Propaganda seen in film today is an interesting topic to discuss. For, I do not believe that movies are made today solely to feature certain products so that moviemakers can say "buy this now." There are more politics involved than to simply narrow it down to that. Studios need money in order to finance films. Distribution companies need money in order to distribute. Coca-Cola needs people to buy Coke. Plain and simple. So, if Coke says that it will pay Dreamworks millions if they will have an actor use a can of Coke instead of another brand, and Sony needs millions in order to finance the next Steven Spielberg film, then the perks seem rather tempting. Im not saying that propaganda isnt in films, for it certainly is. I simply do not believe that most times it is the fault of the filmmaker and productions companies. I think that it does, and always has, been the doing of companies that need propaganda in order to keep their products thriving. It just happens to benefit the film industry. Granted, there are filmmakers like Michael Moore and there are documentaries made solely to influence the viewing public. If propaganda exists in films and filmmakers, it lies not in product placement, but in what the filmmaker is trying to say in his film. If a character is compared to Jesus Christ in image, or if a war movie comes out, one must ask "how does the filmmaker feel and what is he or she trying to say in this film?" Therein lies the propaganda.