Texting

Recently advertisers have thought it is a great idea to send consumers advertisements through text messages. I find this to be a very annoying form of communication. There is so much stimuli in our markets that advertisers feel they have to go to extremes to get their message across. How far is too far, and when are advertisers invading my personal space? Nobody likes spam, pop-ups, or telemarketing, so why would someone think that sending a mass text message would be any different? Statistics and research have proven that these methods are inefficient because it "annoys" consumers so they tune the message out. I do not have an answer to the best way of communicating a message, but I do know that forcing messages on consumers is not the answer.