Bernays argues that the effective public relations counsel understands group psychology and how the masses might be moved or swayed by strategic messages. To what might we attribute the success of charity wristbands as promotional devices?
Showing posts with label Strategic communication. Show all posts
Showing posts with label Strategic communication. Show all posts
Tuesday, October 23, 2007
Manufacturing Trends
Bernays argues that the effective public relations counsel understands group psychology and how the masses might be moved or swayed by strategic messages. To what might we attribute the success of charity wristbands as promotional devices?
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